Global Parenting Initiative

The GPI at a Glance

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The Global Parenting Initiative (GPI) is a five-year research-within-implementation project  that aims to increase access to free, evidence-based, playful parenting support in the Global South so that parents and caregivers are equipped with the knowledge and tools to help their children realise their learning potential and to prevent violence against children.

Our goal is to transform systems to take playful parenting and learning through play to scale to improve child development and prevent child sexual abuse. By 2026, our aim is to have provided 25,7 million families with evidence-based human-digital playful parenting support, with our ultimate goal being to reach 250 million children by 2030.

The Problem

Before 2020, 250 million children under five in low- and middle-income countries were at risk of not achieving their developmental potential. An estimated one billion children also experience violence each year. The COVID-19 pandemic has resulted in increased rates of violence against children and reduced educational outcomes.

Availability and access to evidence-based parenting programmes that improve outcomes for children is limited for most of the world’s parents. But the Covid-19 pandemic has opened up digital and hybrid-digital delivery options that could address this accessibility issue.

The Global Parenting Initiative involves the rapid development and evaluation of open-source, playful parenting programmes delivered through digital and hybrid human-digital platforms.

Our Work

We co-develop, evaluate, and implement in-person, remote, digital, hybrid, and multimedia parenting programmes with families in the Global South using innovative tools developed with Parenting for Lifelong Health.


Our Approach

The Global Parenting Initiative’s activities are divided into six interlocking themes or areas, each defining an aspect of our work.

Evaluate: Innovative and rigorous research to increase the evidence of effectiveness, cost-effectiveness, and scalability of human-digital playful parenting programmes.

Innovate: Build a cohesive ecosystem of agile, adaptable, and scalable evidence-based human-digital playful parenting interventions by developing and optimising parenting support technologies.

Facilitate: Shifting the balance of expertise, leadership, and power in parenting research from the Global North to the Global South by actively promoting capacity sharing, strengthening local institutions, and fostering a new generation of thought leaders.

Advocate: Collaborating with UNICEF, WHO, ECDAN, the Global Partnership to End Violence, USAID, and other partners to build a policy environment on the regional and country-level supporting the sustained institutionalisation of parenting programmes.

Generate: Creating a sustainable infrastructure to support the scale-up and capacity building of Parenting for Lifelong Health human-digital parenting programmes.

Accelerate: Scale-up and institutionalisation of human-digital playful parenting programmes embedded into national governments and NGO service delivery system.

The Global Parenting Initiative features nine research-within-implementation studies in South Africa, Tanzania, Malaysia, the Philippines, Thailand, and Uganda:

Studies looking at effectiveness and cost-effectiveness of programmes:

Studies looking at implementation within existing systems at scale:

The Global Parenting Initiative also includes two emergency responses to support parenting in crisis (COVID-19 Parenting and Ukraine Parenting), two innovation projects focused on developing and testing digital parenting solutions, and eight satellite studies that also focus on parenting research in the Global South.

The GPI would be delighted to collaborate with other partners as we build a global Community of Practice:

Twitter: @GPI_Parenting

LinkedIn: Global Parenting Initiative

Email address:

Visit the Global Parenting Initiative to discover the latest plans and news.